Who uses ip2world? The service of IP geolocation by ip2world is used by a wide category of individuals and businesses to understand the geographical location of active internet users based on their IP addresses. It is highly utilized by digital marketing professionals, who use it to tailor content and advertisements to specific regions for better targeting accuracy. According to a survey done by Digital Marketing Insights in 2023, 60% of marketers use IP geolocation services to enhance ad targeting and improve user experiences.
E-commerce businesses also find certain options that ip2world can help them with: allowing them to adjust pricing, language, and shipping options, for instance, all according to the location in which a visitor is situated. Indeed, a study conducted by E-commerce Trends discovered a 25% boost in conversion rates within a company after it tried doing just that. Online retailers especially appreciate being able to show region-specific promotions and discounts with this database.
Cybersecurity companies use ip2world for detecting fraudulent activities and blocking the same. By identifying the origin of IP addresses, they block attacks such as DDoS and credential stuffing. A report by Cybersecurity Insights shows that 40% of cybersecurity experts, as of 2022, utilize geolocation tools like ip2world in improving their fraud prevention systems to lower the risk of attacks by 15%.
Moreover, content developers and streaming platforms use ip2world to block or enable access to their services based on region-specific licensing agreements. For instance, online streaming services such as Netflix and Hulu often use geolocation data to ensure compliance with regional content distribution laws. The global streaming revenue was estimated at $80 billion in 2023, and tools like ip2world play a significant role in regional content management.
Tim Berners-Lee, inventor of the World Wide Web, once said, “The Web is more a social creation than a technical one.” IP2World empowers your business to reach out and engage with your audience in a more regionally relevant way, making sure their online strategies are both productive and effective. To see how ip2world can help your business, read more about IP geolocation services on the website.